Tuesday 30 September 2008

Audience research results

Results of questionnaire
The results charts below show the results taken from the questionnaire to which was given out to 30 people to discover; (1) there ideas on film and film reviews (2) what they felt made a successful movie poster (3) there knowledge on gun and knife crimes (4) their views and feelings on ‘gang’ and gun an knife related culture in society.

The chart above shows that the two most popular genre of film taken from thirty recipients. The results showed the most popular two were the thriller (30%) and drama (25%) genre. By obtaining these result, they have given me a perspective on what target audience I will be appealing to in my production work, and by knowing this able to convey the generic conventions used within these genres, to appeal to that audience and create an authentic piece of production work to the best of my abilities to please the targeted audience.

In wanting to produce a film review as part of my production work I asked recipients what type of reviews they preferred and what made them so appealing. From the results shown above 50% preferred a shorter review, being more informal and giving hints and ideas of the films itself, but not giving to much away about the plot , these reviews also gave a rating out of five from the reviewers. . The most popular reason for this answer was that the shorter review is normally more informal and humorous , just hinting at the plot and the films agenda , to which my percipients found more appealing and found these reviews more intriguing , influencing them more to go see the film itself . Longer reviews were said to be quite drawn out and although were rich in information about the film became very repetitive and drawn out making them less appealing and more boring. The shorter column reviews are mostly used in the reviewing of independent films and were seen to carry opposite traits of longer reviews in given not enough information about the film and reviews actual opinion and although where given a rating out of five still didn’t provide enough information or persuasive language to influence an audiences decision in seeing a film. So therefore i have decided to produce a shorter review in order to please my target audience and influence them as well as capturing their attention to the type of film if plan to portray.


From now knowing I was to produce both a movie poster and DVD cover into my production work i next asked what things my audience felt would make a successful movie poster. As you can see form the chart the use of limited text and producing the poster to the highest of quality were the most appealing devices in grabbing the public attention to the poster itself. Also they comment on the use of bright colours the layout and the placing of the poster in advertising. So from this primary information of my audiences preferences and ideas of what makes a good movie poster, i aim to meet the criteria my audience has created in the uses of limited text, interesting layout and use of colours, but will also need to look into the product itself to be able to portray the genre of film, and in so using the generic conventions of a drama flick as well as using the ideas put forward to me from my participants.

During my production work I wanted to address a sensitive topic in London and Britain, being that of gang culture and the recent rise in gun and knife crime amongst teenagers and young adults. to obtain the information I would need I asked a series of questions carefully to ensure I could collect the information I need to draw a conclusion on people perspectives and experiences in addressing this sensitive topic . I found just form the thirty people I had asked that 65% had actually fallen victim to this crime or had witnessed this travesty, illustrating that this serious crime is being experienced by normal people each day in such a controversial way. In doing some background research also I found that only one in ten causes concerning this crime that witness had come forward, and only one in twenty cases were solved. These shocking statistics were made more real through my questionnaire when asked whether those asked if they had been involved in this this crime or witnessed it had they or would they every report it to the police or stand as a witness.



As you can see only 4% of those asked who had been involved or witnessed a gun of knife related crime amongst young adults reported it and would stand witness to it . 36% of those asked who had also witnessed an attack never reported it and 37% never would. These results showed me that gun and knife crime are a big issues in our society and that a large percentage of people and my target audience of that from ages from 16-25 are very much involved in this epidemic. You can see from the chart below the reasons why these crimes are occurring so often and why people will not come forward with any evidence or help the police to solve such cases. 37& of recipients felt if there were to get involved in such way would fear for there on safety and more so their families safety as the gang culture has become so bad . After looking at the results I found during obtaining my audience research and what they feel is a big issue I am aiming to reach the expectations of them and produce both a film review, DVD cover and movie poster aimed at young adult aged 16-25 addressing the issues connected with the level of gun and knife crime amongst society and why it has been made into such a huge problem.





























































































































































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